Intelligent Speed Assist (ISA) – Advanced Car Safety Technology that Assures Safety

Intelligent Speed Assist (ISA) – Advanced Car Safety Technology that Assures Safety

Over car safety technology has changed over time. Over-speeding is one of the major reasons behind fatal road accidents in the UAE and is a major concern for transport authorities. According to the statistics provided by the Association for Safe International Road Travel (ASIRT), nearly 1.3 million people die in road accidents every year and on average 3,287 deaths occur each day.

Young drivers are often cited as the major reason behind most of the road accidents. Despite the addition of new technology in car safety, there are still cases of car accidents and road deaths because of distracted driving.

In the UAE, over-speeding was the reason behind 2% of all fatal road accidents in 2016. Similarly, in 2015, 12% of the deaths resulted in road accidents were due to over-speeding in the UAE, while almost half of the fatal road accidents in the UAE are caused by the young drivers. These are the eye-opening statistics that enforced the automakers to introduce safety features in their vehicles to provide safety to the motorists and other people on the road.

Intelligent Speed Assist (ISA) is a car safety technology that protects the car from over-speeding and reduces the ratio of road accidents. It provides alerts to the driver when the car exceeds the speed limit, while a more advanced ISA technology itself decrease the speed if the driver does not take any necessary action.

Here is a closer look at the Intelligent Speed Assist technology to understand how it works and what its benefits are.

What Is This Car Safety Technology?

Intelligent Speed Assist (ISA) is a technology that reduces the speed of the car when it exceeds the speed limit of a road. ISA automatically activates when a driver surpasses the speed of a car over the posted speed limit on a road. It alerts the driver with audio and visual warnings to reduce the speed of the car to prevent a road accident.

What Is This Car Safety Technology?

This new technology in car safety can be installed with the available speed limiting features that automatically put the pressure on the accelerator, which makes it difficult for the driver to go beyond a settled speed limit. ISA is designed to provide excellent safety to the driver and passengers in different road conditions.

ISA can be extremely helpful for the young drivers who are one of the major reasons behind the road accidents in the UAE. The most notable feature of this technology is that it automatically warn the driver of any danger, thus, assuring a very safe ride.

How Does it Intelligent Speed Assist (ISA) Work?

Intelligent Speed Assist (ISA) is a car safety technology that prevents the driver from over-speeding, thus, reducing the chances of an accident. With the help of two different sources, ISA gets the information and then cross references it to better understand the speed limits of different roads.

How Does it Intelligent Speed Assist (ISA) Work?

To determine the location of a car, the ISA technology operates through GPS and then cross reference it with a digital road map to get the information about the location of the car and also about the imposed speed limit of the road. After this, it examines the speed of the car and provides audio and visual alerts to the driver to reduce the speed if the car goes beyond the imposed speed of the road. 

This is one those car safety gadgets that can be used in combination with other safety features as well. For example, it can also work with active speed limiter that reduces the speed of the car if it detects excessive throttle by decreasing the throttle signal going to the computer of the car. Moreover, with the speed limiter function, the ISA automatically puts pressure on the accelerator that makes it very difficult for the driver to go beyond the set speed limit.

Also read: Car Safety Technology – Pre-Crash Safety Systems and Their Process

Is ISA different from Speed Alert System (SAS)?

The Intelligent Speed Alert (ISA) and Speed Alert System (SAS) are often considered as same car safety gadgets, however in reality, both are different technologies. Following are the main differences between ISA and SAS:

Is ISA different from Speed Alert System (SAS)?

  • The ISA automatically detects the posted speed limits in different zones with the help of GPS and digital maps and sends audio-visual warnings to the driver.
  • The available speed limiter function of the ISA puts pressure on the accelerator and makes it difficult for the driver to over-speed.
  • The ISA advises the driver to control the speed limit in different traffic situations and according to the changing weather conditions.

However,

  • The Speed Alert System (SAS) does not use the GPS and digital mapping to reduce the speed of the car,
  • Under the SAS the driver only gets alerts when the car exceeds the speed limit set by the driver.

For the young drivers, the listed differences might not be very important, but the ISA assure a greater level of safety and provide an enhanced level of control to the driver on different roads.

What are the benefits of Intelligent Speed Assist (ISA)?

The car safety technology is beneficial for the car and driver as it provides an enhanced performance with the help of GPS and digital mapping. Following are the some of the major benefits of ISA:

  • It significantly reduces the speed of the car and mitigates the chances of road accidents.
  • It detects the location of posted speed limit on the road and forces the driver not to go beyond the speed limit.
  • It helps the car to reduce the fuel consumption when it reduces its speed.

What are the benefits of Intelligent Speed Assist (ISA)?

According to the research by the Transport Accident Commission (TAC) and Monash University Accident Research Centre (MUARC) in Australia, the usage of ISA can reduce fatal and serious injuries caused by road accidents up to eight percent. Moreover, the ISA technology can decrease the ratio of road accidents and collisions by 30%. All these benefits of the ISA make it a very safe technology to use in every car in the UAE.

Also read: 3 Most Advanced Safety Features in Cars and their Importance

Importance for Young Drivers

According to the statistics released by ASIRT, road accidents are the leading cause of death among young drivers and each year nearly 400,000 young drivers die on the roads. Similarly, according to the statistics provided by the traffic authorities of UAE, 63% of the road accidents in 2015 happened because of young drivers.

Importance for Young Drivers

Reducing this percentage has become one of the major targets of the traffic authorities in the UAE. The help of ISA can be very helpful in achieving this target because:

  • It does not allow the young drivers to go beyond the posted speed limit of the road.
  • It provides an improved navigation with the help of digital mapping, which provides a very safe ride.

With such benefits, the percentage of road accidents among the young drivers can be significantly controlled and reduced.

The Future

Over-speeding has been one of the major reason of road accidents in the UAE and the concerned authorities are organising campaigns such as “Speed Kills” to raise awareness about the dangers of over-speeding.

Future of Intelligent Speed Assist (ISA)

The Intelligent Speed Assist (ISA) can be found as a standard security feature, if not, it can always be found among the optional car safety technology of a car.  With the Intelligent Speed Assist (ISA) available in every car, the ratio of road accidents caused by over-speeding will automatically fall.

However, the drivers must understand that it is not an alternative to attentive driving and will only enhance the safety features of the car. This is car safety technology that is designed to only take action when the driver is unable to, however, the driver will always be the one responsible for the safety of his passengers and the other people on the road.